Digital Transformation: Communicating Your Brand

Originally Published: 07/13/2020

The term Digital Transformation is one that often gets thrown around quite a bit, in a verity of business and in various areas within the digital arena. It is often used as a euphemism for general modernization or internally when marketing new solutions. But in reality what is a Digital Transformation and what are some of the things to keep in mind when considering a transformation?

Getting down to business

Of course there are many things to consider when implementing a digital transformation such as:

Customer experience

Establish your strategy

Design a digital workflow


and more!

All of which are important in their own right and play vital rolls in the implementation of a digital transformation. But another key factor to a well crafted transformation is communicating your brand voice.

Your brand goes beyond logos, type, and colors. More than ever, user experience has become a crucial part of your brand.

Unlike ads, the user experience of your digital systems offer your brand a great chance to interact with people — your staff, your customers, or even your followers. While helping them accomplish tasks, the user experience directly shows what your brand cares about. If your brand is about decluttering, your experience can be designed with streamlined workflows with minimal UI distractions. Or if your brand values inclusion, the application can be designed with accessibility features in place.

Your brand your voice

The power of digital

Many companies will get lost in the shuffle by become complacent on using traditionally tactics or collateral when conveying their message. By having your own unique voice and executing that voice across all channels will allow you brand to shine!

There are many things to consider when implementing your digital transformation, see even more ways to make the most of your transformation.

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We at Tacpoint specialize in the design and development of human-centered digital products. We elevate brand, mobile, web, and enterprise experiences.